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Lessons Learned: Communicates...what? Communication strategies to grow your business

banner Lessons Learned
Activity start date:  04.10.2016 - 16:00
Activity end date:  04.10.2016 - 19:30

Organized by: 

Biocat and CataloniaBio

Collaborators: 

Parc Científic de Barcelona (PCB), ACCIÓ

Venue: 

Parc Científic de Barcelona (PCB) • Sala Polivalent • Edifici Clústers • Baldiri Reixac, 4-8 • Barcelona

Structuring a policy of effective communications is key to gaining market visibility. What steps should give a start up that path open in the biotechnology sector to achieve success in this area? How an appropriate framework of communications with the media is without forgetting the regulatory specificities of this sector? What role do social networks and how can we rely on new technologies to maximize our communications strategy? We will discuss these points and other issues related to communications with experts from both biotechnology companies and big pharmaceutical multinationals.

The session will be on Catalan or Spanish.


The sessions Lessons Learned: Sharing experiences to boost competitiveness are a knowledge and networking forum geared towards professionals from companies in the life sciences arena. They aim to allow participants to share their experience and reflections in various strategic areas of knowledge and the skills needed to boost competitiveness in biotechnology companies.


 

 

Program:

 

16.00    Welcome and presentation                    

    Jordi Fàbrega – Business Development Director, Biocat

    Melqui Calzado – General Secretary, CataloniaBio

Moderation

Keys to effective communications of your company

    Cristina Fontgivell – Assistant Director, Department. Brand, Marketing, Communications, EY

 

16:20   Corporate identity in Medical Device. Graphic design and product. 

    Guillem Mitjà – Director of operations, Neuroelectrics

16:35   Communications view and "suffered" by an entrepreneur

    Joan Bertran – CEO, Cebiotex

16:50    Media Relationships

    Enric Rello – CFO, COO, Oryzon

17:05    Communications from a multinational

    Alex Pérez– Communications Director, Sanofi

17:20    Communicating health in the digital era

    Mònica Moro – Head of communications, ebusiness and CSR, Menarini

17:35    Debate and Question Time

18:30    Conclusions and closing

18:45    Coffee and networking

 

PDF icon Program

PDF iconCV speakers

 

With support of:

accio

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