Structuring a policy of effective communications is key to gaining market visibility. What steps should give a start up that path open in the biotechnology sector to achieve success in this area? How an appropriate framework of communications with the media is without forgetting the regulatory specificities of this sector? What role do social networks and how can we rely on new technologies to maximize our communications strategy? We will discuss these points and other issues related to communications with experts from both biotechnology companies and big pharmaceutical multinationals.
The session will be on Catalan or Spanish.
The sessions Lessons Learned: Sharing experiences to boost competitiveness are a knowledge and networking forum geared towards professionals from companies in the life sciences arena. They aim to allow participants to share their experience and reflections in various strategic areas of knowledge and the skills needed to boost competitiveness in biotechnology companies.
16.00 Welcome and presentation
Jordi Fàbrega – Business Development Director, Biocat
Melqui Calzado – General Secretary, CataloniaBio
Keys to effective communications of your company
Cristina Fontgivell – Assistant Director, Department. Brand, Marketing, Communications, EY
16:20 Corporate identity in Medical Device. Graphic design and product.
Guillem Mitjà – Director of operations, Neuroelectrics
16:35 Communications view and "suffered" by an entrepreneur
Joan Bertran – CEO, Cebiotex
16:50 Media Relationships
Enric Rello – CFO, COO, Oryzon
17:05 Communications from a multinational
Alex Pérez– Communications Director, Sanofi
17:20 Communicating health in the digital era
Mònica Moro – Head of communications, ebusiness and CSR, Menarini
17:35 Debate and Question Time
18:30 Conclusions and closing
18:45 Coffee and networking