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Alira Health


Key insights for the design of Market Access strategy for startup companies in the healthcare sector

Startup businesses in the healthcare industry face unique challenges when developing their Market Access plans, caused in part by their limited resources. With guidance, startups can align their priorities, knowledge, and goals with a winning Market Access strategy.

Four key steps to define your market access strategy before entering new markets

Market access and pricing (MA&P) is an increasingly key piece to a successful product development and launch strategy. Let us explore why MA&P is so essential, what is the right timing for incorporating it into your overall strategy, and how to manage market access after launch.