Íngrid is responsible for corporate image and promotion of Biocat brand. She ensures the correct use of the brand in all types of media, visualisation and presence in marketing and corporate materials, events and fairs. She leads the organisation of major events, monitoring and support for communication actions.
She holds a degree in Communication Sciences, Advertising and Public Relations and a Master's Degree in Strategic Planning of Business Communication from the Universitat Ramon Llull, Blanquerna, among other training.
She is passionate about communication and has extensive experience managing major brands in the world of automotive, food, consumer goods and fashion. Shaping brands to bring them closer to their target audience naturally and with empathy by creating lasting bonds is her goal.
She enjoys running and nature, reading and listening to music, but above all being with the people she loves.