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The latest success of La Marató de TV3 raised 7,246,114 euros yesterday, a record for the program. This amount is provisional as donations can be made through Servicaixa cash machines, internet or bank transfer until 31 January 2011.

The thousands of calls to +34 905 11 50 50 and the more than 1,200 activities organized by the general public made this record possible. The large number of events held yesterday broke all records for public mobilization related to this project.

The funds raised by La Marató 2010 will fund biomedical research projects on acquired brain and spinal damage. In February 2001, the La Marató de TV3 Foundation will open the call for proposals for these projects. The exact date will be announced in the media and on the website

15 hours to entertain and raise awareness of acquired spinal and brain damage

The nineteenth edition of La Marató de TV3 , hosted by journalist Albert Om and devoted to raising awareness of acquired spinal and brain damage, which drastically change the lives of those who suffer from them, kicked off yesterday at 10 am sharp. Organizers commented that this was possible by updating their original format, which combines entertainment and raising awareness and mobilized the public since 1992.

Throughout the 15 hours the program broadcast live, viewers learned about the personal experience of 22 people suffering from spinal or brain damage, as well as the physical, emotional and social difficulties they experience on a daily basis. Doctors Enric Cáceres, Miquel Àngel González-Viejo and Immaculada Bori de Fortuny, from Hospital de la Vall d’Hebron (Barcelona), and doctor Miquel Gallofré, from the Department of Health (Government of Catalonia), who are some of the top experts in the country on acquired spinal and brain damage, participated in the program.

Entertainment played an important role throughout the program with many well-known faces, including FC Barcelona players Gerard Piqué and Dani Alves.

Thanks to the La Marató de TV3, 535 biomedical research projects have been funded so far.

More that 10,000 donations by mobile phone

In the first year of operation, the applications of La Marató for iPhone and Android, which also permit making donations, have had great acceptance: 3,392 and 723 downloads, respectively. From mobile phones 1,759 donations were made, which add up to the amount of 70,265 Euros. This means that nearly 1% of the total donations arrived by this method.

Furthermore, the donations through Internet tripled those of last year. Between 1 and 19 December, 10,570 donations were made, with a total collection of 537,106 Euros.

According to @ TopHashtags, La Marató was the trending topic at the State level during the entire day of 19 December and in some moments of the day it led the Twittered subjects.

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