Projecting the BioRegion
One of Biocat’s goals is to raise the profile of the BioRegion of Catalonia and its stakeholders locally, nationally and internationally. To do so, the organization works to provide updated information on the healthcare and life sciences sector for professionals and the general public, through various communication channels. The main tools Biocat uses to disseminate the activity of the BioRegion are media outlets, websites, newsletters and social media.
The Biocat website, available in Catalan, Spanish and English, received 130,000 visits in 2024. There were 74 news articles, interviews and reports published, most noteworthy being the contents developed in house or related to the Biocat programs. The most visited sections were the job offers, 2023 BioRegion Report and programs.
In 2024, there were over 12,658 subscribers to the electronic communications sent out in three languages on activities of interest to the sector. The average open rate was 32%, up 1% from 2023.
Reference for all audiences
Biocat is active on social media, raising awareness of its own activities and those in the sector, as well as the main news related to the healthcare and life sciences ecosystem. At the end of 2024, the Biocat social media profiles had over 58,000 followers and the contents posted there had generated more engagement than in 2023.
LinkedIn is the social media network with the most followers (35,734, up 5,713 from 2023) and the highest growth. This channel is very active in terms of impressions and engagement with followers and visitors. Twitter, the second largest in terms of users, has a total of 22,085 followers.
In terms of media presence, Biocat and its activities had 48 mentions in the written press and over 400 in digital media. In total, 3% more impacts than in 2023.
Source of knowledge
Biocat has consolidated its position as a benchmark source for data on the sector and continues to receive numerous requests for information and figures from other organizations and the media throughout the year. Updating this data internally on an ongoing basis makes it possible to continue expanding the directory of companies in the sector on the Catalan Life Sciences portal and compiling the information needed to draft the Biocat Report.
Consolidation of the Scientific Policy and Internationalization Department has allowed Biocat to do a prospective study of global trends and review the strategy in order to anticipate and address new challenges identified in the Biocat 2024-2027 Strategic Plan. In a context marked by social, economic, geopolitical and environmental crises, Biocat works to align its activities with major European and international challenges: sustainability, digitalization, technological sovereignty and the resilience of the healthcare system.
