Projecting the BioRegion
One of Biocat’s goals is to raise visibility of the BioRegion of Catalonia and its stakeholders. To do so, the organization works to provide updated information on the healthcare and life sciences sector for professionals in the sector and the general public, both locally and internationally, through various communication channels. The main tools Biocat uses to disseminate the activity of the BioRegion are media outlets, websites, newsletters and social media.
The Biocat website, available in Catalan, Spanish and English, received 210,000 visits in 2022. There were 76 news articles, interviews and reports published, most noteworthy being the contents developed in-house or related to the Biocat programs. The most visited sections were the job listings, blog and news.
In 2022, there were over 12,900 subscribers to the electronic communications sent out in three languages on activities of interest to the sector. The average open rate was 28%, up 29% from 2021.
Benchmark for all audiences
Biocat is active on social media, raising awareness of its own activities and those in the sector, as well as the main news related to the healthcare and life sciences ecosystem. At the end of 2022, the Biocat social media profiles had over 48,000 followers and the contents posted there had generated a higher average engagement rate than 2021.
The social media network with the most followers (26,244, up 3,675 from 2021) and the highest growth was LinkedIn. This channel is very active in terms of impressions and engagement with followers and visitors. On Twitter, Biocat had 21,800 followers at the end of 2022, spread among its profiles in Catalan, Spanish and English.
In terms of media presence, Biocat and its activities had 46 mentions in the written press, over 250 in digital media and 5 radio and television appearances.
Source of knowledge
Biocat has consolidated its position as a benchmark source of data on the sector and, throughout the year, receives numerous requests for information and figures from other organizations and the media. Updating this data internally on an ongoing basis makes it possible to continue expanding the directory of companies in the sector on the Catalan Life Sciences portal and compile the information needed to draft the Biocat Report.
The consolidation of a Scientific Policy and Internationalization Department has allowed for a prospective study of global trends and challenges for the BioRegion, and a review of Biocat’s strategy in order to address them. The pandemic has highlighted that we need to be more active in our strategies to move towards a green, digital Europe, with technological sovereignty, that is more prepared, resilient and prioritizes the people’s health. In this area, Biocat has worked to align its activity with these challenges for the sector.
